Some words from the founder Lin:
"OMHU /ɒmˈhuː/ Meaning: to look after with care in Danish, and that idea is at the heart of everything I do. I founded OMHU in 2021, during a moment of both global stillness and personal transformation - The covid lockdown, and the arrival of our first child.
I work with a small factory based in Leicester to develop the samples, and once perfected, we produce a limited quantity of each style. Working at a modest scale and closely with the manufacturers ensures higher quality control standards and more environmentally responsible production volumes.
Whilst OMHU is inspired by my Scandinavian heritage, it is a label that is based in London where I live with my family. OMHU knitwear is all about combining local production, carefully picked materials and thought through designs.
I want the sweaters to be worn in the fields, on hikes and out for dinner. Passing the test of time and use, being practical and stylish at the same time.
Paying homage to home, each piece in the collection is named after a Danish Island."
OMHU designs have been featured in publications such as ELLE UK, Harpers Bazar UK, Vogue UK, The Sunday Times STYLE, Marie Claire, Monocle, The Telegraph and front cover of the Observer Magazine.
